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Berlin-based fashion brand Von Hund – recently renamed Hund Hund – focuses on the use of high-grade materials in minimalistic clothing designs. What sets them apart from other garment stores is a business model known as radical transparency which aims to profusely inform clients about what it is exactly they are paying for.

Code / Concept / Design

Our design of the logo and webshop were also inspired by a high degree of transparency. This resulted in a logo combining regular and slanted italic type which was generously kerned thus generating abundant amounts of whitespace which render the logo airy and make it almost float.

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