aad hoogendoorn
aad hoogendoorn
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TENT is a platform for contemporary art in Rotterdam. The scope of their programming is very broad and internationally inspired, yet with a strong focus on local artists and developments. TENT initiates and produces exhibitions, performances, educational programs and also hosts events produced by several partners.

Concept /Design

As of the beginning of 2019 Studio Beige is TENT’s professional partner in all things visual and strategic. We immediately went about the restyle of their identity, exhibition campaigns and social media graphics. Our objective was to boost their existing logo and have it play a leading roll throughout the new identity.

In addition we have restyled and redeveloped the website with a strong focus on a better user experience and a digital visual style that fits seamlessly with the new corporate identity.