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Spirit, our favourite vegetarian restaurant in Rotterdam and Amsterdam, was looking to upgrade its visual identity. We decided to bring a clean and balanced look to the design which is in harmony with the restaurant’s approach to sustainability of all ingredients used as well as a general respect for nature.

Concept / Content / Design art direction: Studio Beige
photography: Jan Bijl + Machteld Bunskoek
web development: PMS72

By using clear lines and typography – which still communicate in a very warm and tactile way – we managed to convey to the public the family business’ philosophy on preparing and serving the best possible 100% organic food. Implementing this new and fresh visual identity brought a more international allure to both restaurants, which have since seen a steady growth in returning and new – mostly young -customers.

Concept
Content
Design
art direction: Studio Beige
photography: Jan Bijl + Machteld Bunskoek
web development: PMS72