The Rotterdam Academy of Architecture offers a 4-year master’s degree course in architecture as well as urbanism and was founded 1965 by acclaimed architect Huig Maaskant.
Too much freedom in the use of their corporate identity was causing poor recognisability which was having a negative effect on attracting new students.
In order to solve this we decided to develop a flexible grid and offer more variety in colour. Additionally we used crystal clear typography and determined several alternatives for the use of imagery departing from some pre-existing basic design elements. The outcome is a clear-cut and distinguishable identity which we implemented in both their websites, annual printed curriculum brochure, exhibition posters, invitations and online campaigns.