MoederscheimMoonen Architects is an architectural practice based in Rotterdam. The company works on a variety of commissions ranging from housing projects to commercial buildings. With their practice expanding and undergoing a series of structural changes, it was clear that the current visual identity did no longer represent MoederscheimMoonen the way it should.
Their mission is to create environments where people live, work and play. Based on this mission we explored the possibilties of designing a dynamic identity. We wanted to create a unique and exciting identity, reflective of their projects and growth. We created a bold brandmark that translates to six different monograms to emphasize their multidisciplinary character.
To complement the brandmark we designed a wordmark that seeks to balance the bold and iconic appearance of its companion. As an additional supplement the descriptor ‘architects’ can be added.