MoederscheimMoonen Architects is an architectural practice based in Rotterdam. The company works on a variety of commissions ranging from housing projects to commercial buildings. With their practice expanding and undergoing a series of structural changes, it was clear that the current visual identity did no longer represent MoederscheimMoonen the way it should.
Concept /Design
Their mission is to create environments where people live, work and play. Based on this mission we explored the possibilties of designing a dynamic identity. We wanted to create a unique and exciting identity, reflective of their projects and growth. We created a bold brandmark that translates to six different monograms to emphasize their multidisciplinary character.
To complement the brandmark we designed a wordmark that seeks to balance the bold and iconic appearance of its companion. As an additional supplement the descriptor ‘architects’ can be added.
Concept
Design