MAASDAM is a circular innovator in renovation and furnishing that is leading the way in smarter design, maintenance and repair. Studio Beige was asked to develop a new brand identity to match their unique mentality.
The result is a strong and clear word mark accompanied by a recognizable vignette of the M in the square, a distinctive color palette and typography and a fresh new photography line. Also a flexible grid system was developed as a base for all subsequent designs – print and digital.
MAASDAM is now able to complete the circle from smart design to reuse, repurposing and recycling in a unified brand that seamlessly fits into the ‘MAASDAM mentality’.