KINO is a new art house cinema located at a well known historical site in the city centre of Rotterdam. We fully embraced the opportunity to design its identity and produced a sturdy vertical logo for this maverick enterprise which echoes vintage neon signage on movie theatres. Italian movie posters from the 1920’s and 30’s were an important source of inspiration here.
Also the design reminisces 1950’s Rotterdam, a time when the building now accomodating KINO was a hotspot for partygoers. Although this identity flirts with history it never becomes nostalgic. The overall feel is one of a powerful combination of old and new which seamlessly connects with KINO’s programming which includes cult classics as well as contemporary cinema.