Visual artist Jochem Rotteveel specialises in making paintings and murals using not paint but brightly coloured tape and shiny plastic foils. For his new logo we took his initials which we balanced with three stripes which refer to the use of gaffer tape in his everyday practice. The navigation of his new website was also designed with this in mind.
Basically it is a scroll-down website from the homepage on. Adding to the fun – as wel as to the concept behind the design – are a couple of intersections encountered when scrolling down which invite the visitor to either take a left or a right turn and explore some more artworks.