Het Industriegebouw was designed by acclaimed architect Huig Maaskant together with Willem van Tijen. It was built to accommodate a large number of smaller businesses who had been robbed of a workplace by the 1940 bombardment of Rotterdam. In recent years, still a hub for mostly young start-ups as well as long-running businesses, its current owner has been restoring the building to its original grandeur.
We created an identity and a website for this rejuvenated building to match the needs of its users who are not mere renters but also constitute the community of Het Industriegebouw.
The logo and design elements ooze the austerity and timelessness of the post-war era and were inspired by the architects’ original drawings which are characterised by hand-drawn lines, typo and use of white space.