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We were asked to come up with an entirely new visual and brand identity for Gimsel supermarket – which specialises in organic food and non-food products – to appeal to a wider scope of consumers without alienating the existing customer base. Another goal was to give Gimsel a more distinct profile as a response to the growing competition.

Concept /Content /Design

Together with our client we determined a communication strategy and wrote a manifest which clearly states where Gimsel stands. The logo we designed radiates timelessness and balance. Underscoring the M in the logo stresses the fact that Gimsel has been a front runner in raising public awareness in favour of natural fare.

Furthermore we came up with a slogan, designed packaging and signage as well as both the Gimsel website as the website of their subsidiary Gimsel Academy.