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Garage Rotterdam opened its doors in March 2012 and has since been an invaluable asset to the Rotterdam’s contemporary art scene. Their aim is to make contemporary visual art accessible for everyone. This is based on the firm belief that art plays an important role in all of our lives and a key role in our development and education.

Code /Concept /Design

Garage Rotterdam wanted to be more visible to the general public. In order to achieve this they approached Studio Beige to restyle their visual identity and website. Strong typography and an ever-changing color palette based on the works featured in each exhibition give the identity a dynamic look. We also created a second logo based on the original in order to create more space for essential information on various media.

In all means of communication multiple layers are used to create playfulness as well as structure, and photographs of the artworks are always left unaffected.