District West is an Amsterdam-based creative hub which aims to offer a (flexible) work environment designed to enhance health and well-being. A place designed to collaborate, to innovate, and to embrace the future. Their visual identity consists of a brandmark and a tag line – ‘Growing the new standard, embracing the future’ – which is used complementary throughout the identity.
Code /Concept /Design In collaboration with DLVS.
Their visual identity consists of a brandmark and a tag line – ‘Growing the new standard, embracing the future’ – which is used complementary throughout the identity. The brandmark comprises two typographic elements which are based on the brand’s initials D and W.
The ‘D’-shape acts as a window for images and text. It frames, claims and projects the collaborative aspect of District West.
In addition to the brandmark, we designed a wordmark that seeks to balance the functional and playful appearance of its companion. The colour system highlights sustainability and sociability. All to stress and convey District West’s ambitions: to give way to creativity, in a green and vibrant urban work environment.
Code
Concept
Design In collaboration with DLVS.
