Codarts is a Rotterdam based school that trains talented and driven dancers, musicians and circus performers to become dedicated and inspiring artists leaders and facilitators.
Studio Beige was asked to create a restyle of their visual identity, website, social media kit and templates for print and online communication.
Code /Concept /Design
We refined the logo, by adding a non-fixed shadow and adjusting it slightly so it would fit to a new grid, which could in turn support the key design elements. Also we left vast amounts of room within the design(s) for input by students. This resulted in a dynamic identity that breathes a cleaner and younger look and feel. And after introducing a new typeface it was in complete harmony with the new tagline we created for them: Play. Move. Explore. Become. Codarts.
The website for Codarts is currently being developed in alignment with the new identity. Besides providing a visually compelling and structural sound platform, we focused on and reconsidered all informative content to achieve a more effective communication.The huge Codarts database – consisting of a large amount of photos, videos, interviews and stories from teachers, students and alumni – has been given a new more prominent place on the website bringing the Codarts community to life online.
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