Art Fix was created with the intention of helping friends – and friends of those friends – understand contemporary art and form their own opinions about the art world. Art Fix is an episode-based online learning platform set up to demystify the world of contemporary art and make it more accessible through better storytelling.
We were asked to design and develop the website which was to be the prime platform for spreading Art Fix’s philosophy internationally. Our primary focus was to design a user-friendly platform that would be functional and complement in a modest way the rich imagery of the art world. The overall look and feel is a very visual experience sporting a lot of videos and images.
The design was set up to – like the library of episodes – stimulate visitors to dive further into the website on every page. This makes the website interesting for casual browsing as well as a more lengthy research into the world of art.