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Club Haug is the only comedy club in Rotterdam which has just recently opened its doors to the public. Their aim is to bring a constant flow of top-notch comedians to the club. So far they are succeeding and all eyes are on these newcomers as they are attracting both nationally as well as internationally acclaimed talent. 
Looks like Club Haug is here to stay!

Concept / Design

We wanted the Club Haug identity to reach as many people as possible. In our view this asked for a logo that would be perceived as sympathetic rather than comical. The logo, with its consonants shooting up and complemented by a tilted ‘club’ sign, mimics a physical venue. It almost literally invites you in while the use of color and imagery are of a more contrastive nature.

Concept
Design
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aad hoogendoorn
aad hoogendoorn
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TENT is a platform for contemporary art in Rotterdam. The scope of their programming is very broad and internationally inspired, yet with a strong focus on local artists and developments. TENT initiates and produces exhibitions, performances, educational programs and also hosts events produced by several partners.

Concept / Design

As of the beginning of 2019 Studio Beige is TENT’s professional partner in all things visual and strategic. We immediately went about the restyle of their identity, exhibition campaigns and social media graphics. Our objective was to boost their existing logo and have it play a leading roll throughout the new identity.

Next steps will comprise the internal and external signage of the building as well as the development of a new website.

Concept
Design
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Het Industriegebouw was designed by acclaimed architect Huig Maaskant together with Willem van Tijen. It was built to accommodate a large number of smaller businesses who had been robbed of a workplace by the 1940 bombardment of Rotterdam. In recent years, still a hub for mostly young start-ups as well as long-running businesses, its current owner has been restoring the building to its original grandeur.

Concept / Content / Design photography: Titia Hahne
web development: Erik Gelderblom

We created an identity and a website for this rejuvenated building to match the needs of its users who are not mere renters but also constitute the community of Het Industriegebouw.
The logo and design elements ooze the austerity and timelessness of the post-war era and were inspired by the architects’ original drawings which are characterised by hand-drawn lines, typo and use of white space.

Concept
Content
Design
photography: Titia Hahne
web development: Erik Gelderblom
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Garage Rotterdam opened its doors in March 2012 and has since been an invaluable asset to the Rotterdam’s contemporary art scene. Their aim is to make contemporary visual art accessible for everyone. This is based on the firm belief that art plays an important role in all of our lives and a key role in our development and education.

Code / Concept / Design

Garage Rotterdam wanted to be more visible to the general public. In order to achieve this they approached Studio Beige to restyle their visual identity and website. Strong typography and an ever-changing color palette based on the works featured in each exhibition give the identity a dynamic look. We also created a second logo based on the original in order to create more space for essential information on various media.

In all means of communication multiple layers are used to create playfulness as well as structure, and photographs of the artworks are always left unaffected.

Code
Concept
Design
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The Modernist is an iconic new building in the Rotterdam Central District combining offices, apartments and retail spaces. The Modernist is the 21st-century interpretation by architectural office MVRDV of the modernist architecture that started adorning the city of Rotterdam right after WW2.

Code / Concept / Design In collaboration with DLVS.

More than anything modernist architecture values functionality. It is in fact its starting point and what ultimately defines it – form follows function. The visual identity for The Modernist is based on the same principle. Strong and sleek and at the same time elegant and timeless.

Code
Concept
Design
In collaboration with DLVS.
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The Rotterdam Academy of Architecture offers a 4-year master’s degree course in architecture as well as urbanism and was founded 1965 by acclaimed architect Huig Maaskant.
Too much freedom in the use of their corporate identity was causing poor recognisability which was having a negative effect on attracting new students.

Code / Concept / Design

In order to solve this we decided to develop a flexible grid and offer more variety in colour. Additionally we used crystal clear typography and determined several alternatives for the use of imagery departing from some pre-existing basic design elements. The outcome is a clear-cut and distinguishable identity which we implemented in both their websites, annual printed curriculum brochure, exhibition posters, invitations and online campaigns.

Code
Concept
Design
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KINO is a new art house cinema located at a well known historical site in the city centre of Rotterdam. We fully embraced the opportunity to design its identity and produced a sturdy vertical logo for this maverick enterprise which echoes vintage neon signage on movie theatres. Italian movie posters from the 1920’s and 30’s were an important source of inspiration here.

Concept / Design

Also the design reminisces 1950’s Rotterdam, a time when the building now accomodating KINO was a hotspot for partygoers. Although this identity flirts with history it never becomes nostalgic. The overall feel is one of a powerful combination of old and new which seamlessly connects with KINO’s programming which includes cult classics as well as contemporary cinema.

Concept
Design
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The Museum for Automated Musical Instruments near Osaka in Japan is a small and intimate family-run museum renowned for its extensive collection of musical instruments such as pianolas, music boxes and automatons. The museum was in search of a new identity so we came up with a new name, brand story, visual identity as well as an expansive website intended to showcase the collection.

Code / Concept / Content / Design art direction: Studio Beige
photography: Pim Top

For the website we arranged for the production of evocative photography by Pim Top that submerges the visitor deep into the museum’s virtual peer. All of this combined in an appealing mix of Japanese and European aesthetics.

Code
Concept
Content
Design
art direction: Studio Beige
photography: Pim Top
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For nearly a decade now we’ve been Architecture Film Festival Rotterdam’s partner in all things campaign and communication. Steadily building the AFFR brand in conjunction with developing strong campaigns throughout the city of Rotterdam to communicate each year’s new festival theme.

Code / Concept / Design

For the 2018 edition of the festival we created a striking campaign combining bold typography and a fresh range of colours in order to best illustrate its theme: ‘Building Happiness’.

Code
Concept
Design
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We were asked to come up with an entirely new visual and brand identity for Gimsel supermarket – which specialises in organic food and non-food products – to appeal to a wider scope of consumers without alienating the existing customer base. Another goal was to give Gimsel a more distinct profile as a response to the growing competition.

Concept / Content / Design

Together with our client we determined a communication strategy and wrote a manifest which clearly states where Gimsel stands. The logo we designed radiates timelessness and balance. Underscoring the M in the logo stresses the fact that Gimsel has been a front runner in raising public awareness in favour of natural fare.
Furthermore we came up with a slogan, designed packaging and signage as well as both the Gimsel website as the website of their subsidiary Gimsel Academy.

Concept
Content
Design
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Sacha Grootjans
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Nederlands Dans Theater (NDT) holds a firm position in the international field of cutting edge contemporary dance. The company is all about roots and tradition while at the same time being in the vanguard of developments and focusing on experiment. These elements are conveyed by the NDT logo.

Concept / Design photography: rahi rezvani

Clarity, asymmetry and white space play a key role in this visual identity. It implies motion and is designed to radiate power and simultaneously reflect elegant simplicity thus mirroring NDT’s approach to their craft. Alongside the well balanced use of typography the outspoken framing of the photography highlights the importance of the NDT dancers.

The overall picture suggests a certain theatrical consonance, of different elements coming together in harmony, resulting in a dynamic beauty that attracts and engages. In 2016 the NDT visual identity was granted a European Design Award.

Concept
Design
photography: rahi rezvani
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The philosophy behind Rudolf Steiner’s educational method can be summed up by one phrase: ‘becoming who you are’. Which also was a great starting point for developing a new visual identity. Asking us to think about a new identity meant a giant leap for the school, as it had always been deeply rooted in Jugendstil design.

Concept / Design art direction: Studio Beige
photography: Annet Delfgaauw

In order to break with tradition but still do justice to the ideas of its founder, we proposed a clear-cut typographical logo which is to be complemented by a range of quirky, more playful characters based on the initial letters of the school’s name. The freedom the client therefore has in assembling the logo conveys Steiner’s philosophy of personal unicity perfectly.

We asked Annet Delfgaauw to make a series of portraits of a limited number of the students which all ooze power and confidence – proud to become who they are.

Concept
Design
art direction: Studio Beige
photography: Annet Delfgaauw
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BANK is a sizeable publication showing how the building of a new accomodation for a major bank came about. The lay-out of the book was determined by the extensive body of photographic material shot by Hans Wilschut which covers the entire construction process. 

Concept / Design photography: hans wilschut

On a conceptual level we decided we wanted this book to inspire, inform and also offer its reader an experience. The book takes its reader on a chronological trip through the building process by showing photographs of an ever evolving structure.

Concept
Design
photography: hans wilschut
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foto: ronald tilleman
foto: ronald tilleman
foto: ronald tilleman
foto: ronald tilleman
foto: ronald tilleman
foto: ronald tilleman
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Deep in the Biesbosch lies the Biesbosch Museum Island, which underwent a radical transformation in 2015. The museum, which showcases the remarkable and rich history of the Biesbosch estuary, was rebuilt from scratch based on an award-winning architectural design by Studio Marco Vermeulen.

Design concept: Joyce Langezaal
art direction: Studio Beige
illustrations: Studio Beige

We were asked to design all graphics – texts, infographics and illustrations – of the newly conceptualised permanent exhibition. The very nature of our designs here was to be timeless as the exhibition is intended to last at least 15 years in its current form. Due to our focus on a clear-cut and restraint design visitors throughout the years will be able to enjoy a contemporary experience.

Design concept: Joyce Langezaal
art direction: Studio Beige
illustrations: Studio Beige
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Het Industriegebouw was designed by acclaimed architect Huig Maaskant together with Willem van Tijen. It was built to accommodate a large number of smaller businesses who had been robbed of a workplace by the 1940 bombardment of Rotterdam. In recent years, still a hub for mostly young start-ups as well as long-running businesses, its current owner has been restoring the building to its original grandeur.

Concept / Content / Design photography: Titia Hahne
web development: Erik Gelderblom

We created an identity and a website for this rejuvenated building to match the needs of its users who are not mere renters but also constitute the community of Het Industriegebouw.
The logo and design elements ooze the austerity and timelessness of the post-war era and were inspired by the architects’ original drawings which are characterised by hand-drawn lines, typo and use of white space.

Concept
Content
Design
photography: Titia Hahne
web development: Erik Gelderblom
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Berlin-based fashion brand Von Hund – recently renamed Hund Hund – focuses on the use of high-grade materials in minimalistic clothing designs. What sets them apart from other garment stores is a business model known as radical transparency which aims to profusely inform clients about what it is exactly they are paying for.

Code / Concept / Design

Our design of the logo and webshop were also inspired by a high degree of transparency. This resulted in a logo combining regular and slanted italic type which was generously kerned thus generating abundant amounts of whitespace which render the logo airy and make it almost float.

Code
Concept
Design
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Visual artist Jochem Rotteveel specialises in making paintings and murals using not paint but brightly coloured tape and shiny plastic foils. For his new logo we took his initials which we balanced with three stripes which refer to the use of gaffer tape in his everyday practice. The navigation of his new website was also designed with this in mind.

Code / Concept / Design

Basically it is a scroll-down website from the homepage on. Adding to the fun – as wel as to the concept behind the design – are a couple of intersections encountered when scrolling down which invite the visitor to either take a left or a right turn and explore some more artworks.

Code
Concept
Design
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Spirit, our favourite vegetarian restaurant in Rotterdam and Amsterdam, was looking to upgrade its visual identity. We decided to bring a clean and balanced look to the design which is in harmony with the restaurant’s approach to sustainability of all ingredients used as well as a general respect for nature.

Concept / Content / Design art direction: Studio Beige
photography: Jan Bijl + Machteld Bunskoek
web development: PMS72

By using clear lines and typography – which still communicate in a very warm and tactile way – we managed to convey to the public the family business’ philosophy on preparing and serving the best possible 100% organic food. Implementing this new and fresh visual identity brought a more international allure to both restaurants, which have since seen a steady growth in returning and new – mostly young -customers.

Concept
Content
Design
art direction: Studio Beige
photography: Jan Bijl + Machteld Bunskoek
web development: PMS72
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