Logo, Visual Identity, Website
Eighty-Five years ago a shoemaker's son had a most wonderful idea: creating a footwear brand that focuses on people that are passionate about details. Today, almost one hundred years later, we were asked to help the brand re-designing their identity. So without throwing away the old values and traditions, we've created a visual world that exudes the spirit of Attention to Detail.
Commissioned by: Premium Inc.
Creative Director: André Bouwman